Barbie Has Launched a Collection of Gender Neutral Dolls(video)

One of the most well-liked toys in history is the Barbie. Barbie has been a household name for almost every generation since the toy's creation, having sold millions of copies in the last few years. This doll has been at the top of its game for years, while other toys go out of vogue. That success can be attributed in part to the Barbie toy's clever design. The marketing plan put in place to increase sales is responsible for the other portion of that achievement. This narrative demonstrates how the business has changed to reflect societal shifts.

The enormous toy firm Mattel made Barbie famous in 1959. All around the world, girls cherished role-playing with their supple dolls, countless outfits, opulent homes, and convertible vehicles. Barbie's relevance has been maintained by Mattel throughout the years by releasing several iterations of the original doll. The company's brand was first limited to the stereotypical blue-eyed, blond haired person, but it has now expanded to encompass people of all genders, ethnicities, and hair and eye colors. According to Reuters, you can undoubtedly locate a matching Barbie in the twenty-first century if you can conceive a variance in characteristics.

This has been furthered by Mattel with the release of their gender-neutral dolls. Reuters reports that this line has been called Creatable World in response to the rising demand in pop culture for more gender-neutral acknowledgment. Kids may create their own Barbie dolls using these dolls. Gender standards and stereotypes are no longer strictly adhered to. Barbie wants to do away with the gender stereotypes that its dolls can impose.

The universe of dolls is now as limitless as the individuals who utilize them, according to the company's website. According to Mattel, the goal of their new Creatable World range is to "keep labels out" and "invite everyone in."

Many possibilities are included in the Creatable World package for creating a doll. Both men and women may choose from an endless selection of clothes, shoes, and accessories, as well as alternatives for both short and long hair. Neither Barbie's traditional curves nor Ken's wide shoulders are incorporated into the design of the doll.

Kim Clumore is a senior vice president for Mattel's fashion doll design division. In a recent comment, she said that toys might be viewed as a representation of views and cultural values. With the increasing emphasis on diversity in today's environment, Mattel thought it was time to introduce a range of label-free dolls.

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