One of the most well-liked toys in history is the Barbie. Barbie has been a
household name for almost every generation since the toy's creation, having
sold millions of copies in the last few years. This doll has been at the top
of its game for years, while other toys go out of vogue. That success can be
attributed in part to the Barbie toy's clever design. The marketing plan put
in place to increase sales is responsible for the other portion of that
achievement. This narrative demonstrates how the business has changed to
reflect societal shifts.
The enormous toy firm Mattel made Barbie famous in 1959. All around the
world, girls cherished role-playing with their supple dolls, countless
outfits, opulent homes, and convertible vehicles. Barbie's relevance has
been maintained by Mattel throughout the years by releasing several
iterations of the original doll. The company's brand was first limited to
the stereotypical blue-eyed, blond haired person, but it has now expanded to
encompass people of all genders, ethnicities, and hair and eye colors.
According to Reuters, you can undoubtedly locate a matching Barbie in the
twenty-first century if you can conceive a variance in
characteristics.
This has been furthered by Mattel with the release of their gender-neutral
dolls. Reuters reports that this line has been called Creatable World in
response to the rising demand in pop culture for more gender-neutral
acknowledgment. Kids may create their own Barbie dolls using these dolls.
Gender standards and stereotypes are no longer strictly adhered to. Barbie
wants to do away with the gender stereotypes that its dolls can
impose.
The universe of dolls is now as limitless as the individuals who utilize
them, according to the company's website. According to Mattel, the goal of
their new Creatable World range is to "keep labels out" and "invite everyone
in."
Many possibilities are included in the Creatable World package for creating
a doll. Both men and women may choose from an endless selection of clothes,
shoes, and accessories, as well as alternatives for both short and long
hair. Neither Barbie's traditional curves nor Ken's wide shoulders are
incorporated into the design of the doll.
Kim Clumore is a senior vice president for Mattel's fashion doll design
division. In a recent comment, she said that toys might be viewed as a
representation of views and cultural values. With the increasing emphasis on
diversity in today's environment, Mattel thought it was time to introduce a
range of label-free dolls.
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